As reported in the EADT, Joe Lipman (R12-19) is hoping to change the way we scroll with his new sustainable shopping app. ‘Name’ is a platform which allows users to watch short videos, shop and earn, but all with a focus on social and environmental sustainability. Joe said: “We’re looking to make scrolling more purposeful and meaningful. All the products and brands on Name are verified and rated in accordance with their sustainability.”
While at Fram he first became interested in sustainable alternatives. He said lots of people “dig around the subject” but he believes the access and ease of engagement is a key factor missing from the market.
Joe will be returning to Edinburgh for his third year at university in September, but has decided to take his studies part-time in order to concentrate on his new business.
Click here for EADT article and pictures.
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